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Rather, it requires investing in a nimble squad of engineers and designers who are conversant in gen AI and could be directed to focus solely on value-adding use cases. Gen AI holds the promise of transformation, but real estate firms must do more than simply learn to use off-the-shelf merchandise. Although foundational models are important, they’re just a small part of a real estate firm’s capability to realize value from gen AI. Algorithms that acquire data factors on space use, such as how clients transfer by way of a store earlier than buy or…